Sports Summit 2016 ()

Sports Summit 2016

  • Date: 25 May 2016
  • Time: 01:30 to 09:30
  • Venue: Kia Oval, Kennington, London, SE11 5SS

The speakers and workshops on the day will inform delegates and enable them to identify the following:

  • How the new strategic framework is going to impact the sporting landscape
  • Identify ways to apply insight and ensure its capture is of high quality
  • How to measure, understand and communicate effectively around the impact of their work



TahDah is a cloud based Candidate Management System specifically developed for the needs of NGBs / Awarding Bodies. TahDah can produce in depth, real time data insight on a wealth of user entered content - all of which are instantly accessible, customisable and exportable.



Substance is a research and technology company that helps organisations that do good, think smarter – and make more of a difference. We work across different sectors and with many types of organisation – charities, social businesses and government.

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Course Fee £175.00 £250.00 £380.00
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Workshop 1:

Unlocking Sustainable Growth - Spencer Nolan, Head of Consulting and Simon Long, Head of Business Development, Repucom

We live in a turbo-charged world with bewildering choices on how to spend both our time and money. Relentless innovations in technology, content and media are feeding the evolving appetite of consumers and fans seeking to be informed, entertained and connected. Brand, rights holders, organisations and media are all fighting for share of hearts and minds.

Understanding the levers of behavioural change and translating that in to measurable growth in participation, fans, and revenue is at the root of a successful performance formula. In line with the Sports Summit 2016 theme of “Evidencing Impact and Using Data”, this workshop will address some of the fundamental drivers of success, including: understanding, engaging and growing your fan base; optimising & monetising your assets; and measuring performance and value.

Repucom has over 30 years of experience and over 1,700 clients across the globe and believes that the winners in the sport and recreation battleground will be those that can develop a forensic understanding of the landscape, motivations and needs of their target consumer and then apply that knowledge to unlock sustainable growth.

Workshop 2:

Alternative Funding Streams – What are the options to the sector - Karel Bretveld, CEO, Podium Partners

How can the sport and recreation sector address funding challenges amid a period of strategic change? Karel Bretveld from Podium Partners will look at how the sector can use crowdfunding as an alternative funding model to be more creative in delivering and funding sport whilst reducing over-reliance on public finance.

Podium Partners is the only crowdfunding charity dedicated solely to sport in the UK and which allows non-charitable causes marketed through their site to benefit Gift Aid. During the workshop Karel will draw upon the company’s experiences in working with a variety of organisations, including County Sport Partnerships and Universities. Karel will also look at how these funding models use little staff time and resources, whilst still allowing organisations to focus on their core customer, the clubs and participants.

Workshop 3:

Making Time - How to use behavioural science to persuade more people to volunteer in sport – Will Watt, Strategy and Communications Director, Join In

Join In will present new, ground breaking research alongside a simple, practical guide on how to implement the findings so that organisations can hopefully do a better job of recruiting, managing and retaining the incredibly valuable volunteers that underpin sport at all levels.

Join In is a London 2012 Legacy charity whose aim is to put more volunteers into community sport in order to create happier, healthier communities. Every year since 2012 Join In have recruited and retained over 100,000 volunteers.

Workshop 4:

Using Evidence and Data to Move from ‘Good' to ‘Great' – Tim Crabbe, Chief Executive, Substance

During this workshop Substance CEO Tim Crabbe, will plot the journey that some of the sector’s most effective organisations have already taken in using evidence and data to capture their impact and refine their delivery to ensure better outcomes for participants. He will base this on twenty years’ experience of evaluating community sports projects.

This workshop will also draw parallels with the best developments in elite and commercial sports provision that have been characterised by a movement from ‘good’ to ‘great’. Delegates will leave with a clearer appreciation of the benefits of putting data, evidence and impact at the heart of the organisation and with practical guidance on how to make the shift.

Substance is a research and technology company that helps organisations that do good, think smarter. They work with hundreds of community sports organisations and have a place on Sport England’s Research, Monitoring & Evaluation Framework.

Workshop 5: 

How a Combination of Effective Digital Media and Local Champions Led to a 15% Increase in Volunteering – Chris Martin, Founder, VolunteerKinetic and Nick Lowden, Workforce Development Officer, GreaterSport

This workshop will look at how digital technology including customer relationship management (CRM) and multi-channel communications can build a community, social network and social capital - an approach which has proven results in increasing volunteering levels.

Hear from VolunteerKinetic about how they have worked with GreaterSport to achieve these outcomes and how digital technology could revolutionise volunteering within your organisation. 

Jennie Price, CEO, Sport England

Jennie has been CEO of Sport England since 2007 and has implemented a new strategic approach to investing in community sport, and a restructuring of the organisation to better deliver the on their strategy.

Jennie has a strong track record of working with Government, and in 2010 the incoming Coalition Government gave Sport England responsibility for designing and delivering the mass participation legacy from the London 2012 Olympic and Paralympic Games.

Phil Young, Head of Online at Transport for London (TfL)

In Phil’s role at TfL he is responsible for creating the web, mobile, open data, social media and intranet products that serve 10 million customers and 27,000 staff.  He leads on TfL’s social media portfolio for marketing, customer services and live travel information spanning over 4 million followers. Phil led the delivery of TfL’s mobile-first website, launched in March 2014, which is now used by 83% of Londoners. He has also been instrumental in the delivery of TfL’s open data, releasing feeds and live APIs  to a community of over 8,000 registered developers, powering over 460 apps used by millions.

Tom Kingsley, Director of Sport and Sponsorship, EY

Tom Kinglsey, Director of Sport and Sponsorship from multinational professional services firm EY, will host a panel discussion on “the value of measuring impact”.

Lee Preston, Head of Sport and Community Activity at Manchester City Council

Lee is responsible for the development and implementation of Manchester City Council’s Sport and Leisure policy, including all aspects of facility development and contracting, developing strategic plans for major sports events, school, community and elite sport and city wider physical activity provision.

Damian Stevenson, Head of Insight at the Amateur Swimming Association

Damian is the Head of Insight at the ASA and also sits on the ASA’s Senior Leadership Team.

Damian has over 18 years of insight experience having worked in multiple roles at e.on, Boots and Nottingham Trent University, as well as research agency side.

He brings a wealth of private and public sector experience to the ASA and, in his first role within the sports sector, is driving the ASA to be a truly insight-led organisation.

Damian is genuinely excited by the opportunities the new DCMS ‘Sporting Futures’ Strategy presents to our sector. He is keen to ensure the ASA’s insights are fundamental to creating 21st Century swimming experiences that are truly customer focused and proven to deliver across the 5 outcomes highlighted in the new strategy.

Tom Lakeman, Head of Marketing at the Lawn Tennis Association

Tom has a broad range of marketing experience from across a variety of companies within the UK. Tom also brings a bias and passion for sport into his work, and is a true believer in the positive impact that creative and strategic thinking can have on an organisation in delivering on its mission. 

Location and Venue

  • Oval (Ovaltinre)
  • Kia Oval, Kennington, London, SE11 5SS