About the Sport and Recreation Alliance

The Sport and Recreation Alliance believes that the power of sport and recreation can change lives and bring communities together. With our members and in partnership with the wider sector, we make the most of opportunities and tackle the areas that provide a challenge.

We do this by providing advice, support and guidance and by being the voice of the sector. Working with Government, policy makers and the media, we help grassroots sport and recreation grow and thrive. Having an active nation is important as it delivers huge benefits to society and the millions of participants, volunteers, staff and spectators.

The Heart of an Active Nation - our strategy for 2017-21 

Our Vision:

An active nation through sport and recreation.

This vision is at the heart of all we do.  It describes the world that we want to see because sport and recreation plays such an important role in both physical and mental wellbeing, the economy and the development of our society.

Our Mission: 

To create a vibrant sport and recreation sector which is fit for the future.

We lead by using our knowledge and expertise to commission and publish research, to stimulate debate and discussion, and to challenge the sector and our members.

We enable our members to become fit for the future by providing opportunities for education and learning, by spreading best practice to make it common practice, by giving our members tools to make their lives easier.

We champion the sector by promoting the great things our members do so the full value and contribution they make to individuals, communities and society is recognised.

We are the voice of the sector by building political support, influencing policy and decision makers and speaking on national platforms about the issues that matter.

What we value:

Accountability: We are accountable to our members, our stakeholders, our colleagues and the wider sector.

Collaboration: We actively look for opportunities to collaborate with a wide range of organisations so we can deepen the impact of what we can achieve.

Teamwork: We work as a team to support and help each other achieve more.

Innovation: We innovate so we can continually develop and improve.

Value: We value the work and contribution of others.

Excellence: We strive for excellence in all that we do.

Meet the team

Want to know more about who we are? Click here to meet the team and here for or board of directors

The Alliance also has a number of Vice-Presidents, whose experience in the sector is invaluable to shape our future direction. Meet them here.

The President and Patron is HRH The Earl of Wessex KG, GCVO, CD, ADC.  Click here to read a message from our President HRH The Earl of Wessex, KG GCVO.